In the new highly competitive retailing environment, your product is no longer competing to get space on shelves, but with the qualities of grabbing attention. The packaging is what will either break or make that first impression. And this is where die cut Mylar bags come in.
These custom-shaped, high-performance bags won’t only store your product, but convey your brand story to the eye of the beholder, draw interest from the other aisle, and create impulse buys. With die cut Mylar packaging, your product has what it takes to be noticed no matter what you sell hence cannabis/cannabis infused and snacks, cosmetics, supplements and even pet treats.
What are Die Cut Mylar Bags?
Die cut Mylar bags are multi-layered (high-barrier) foil pouches such as PET, aluminum foil, and polyethylene, but with a difference: they are shaped by a die-cut process customized to each application. That will allow you to make pouches of any non-standard shape, windows, handles, logo impressions or even interactive shapes.
Features of Die cut Mylar Bags:
- Light weight & strong
- Odor proof, waterproof & sun protection
- Personalized shape and windows designs
- Child-resistant/ tamper-proof capabilities
- Resealable and heat sealable zippers
- Matte, glossy, holographic and soft-touch finishing
How Die Cut Mylar Bags Enhance Shelf Appeal
Visual Clutter is Broken by Custom Shapes
Die cut Mylar bags can be seen on a shelf of rectangular and square packages and break the monotony, attracting attention to them. You can be sure of getting consumers to stop, pick up and remember your product with a pouch that is shaped like a bottle, leaf, bone or a fruit.
Transparent Die-Cut Windows Establish Consumer trust
Consumers of the modern world demand nothing less than transparency. Using custom window cutouts, you get to display your product indoors without limiting protection. The visible contents can also satisfy the customer in terms of quality especially when dealing with edible or organic products such as teas, gummies, jerky and herbs.
Case example: The shape of a heart may be cut into a window and serve to signify aspects of health, love and trust in a granola brand.
Convenience and Style with Die Cut Handles
With practical functions such as handle holes, customers can take advantage of the use of the small-sized to medium-sized bags. All these will contribute to the perceived value of your product too, making them know that your brand is concerned about the looks as well as user comfort.
Best use: Protein powder, pet snacks, zipper closable snack packs
Increase Brand Recall through Logo Cutouts
Wish to have branding that sticks? A high-end, tactile experience in branding can be achieved by cutting your logo into your pouch or having a clear window located in the shape of your logo.
Hint: Combine logo cutouts with foil stamping or soft-touch matte coat to bring a high-end feel.
Strategic attention with Die Cuts
Die cutting enables you to come up with the various depth of focus- be it emphasizing your brand name, type of flavour you have, or a unique selling point. This creates a visual order that guides the eye of the shopper where you want the eye to go.
Example: A Cannabis bag employs a die cut on top of where it has the name on it, in this case, to highlight and be able to distinguish easily.
Usage of Mylar Die-Cut Bags in Various Industries
Mylar die cut bags are becoming a necessity in all industries:
- Cannabis & CBD: Leaf-shaped cutouts in the flower bags or instruments with grip holes that are odor-proof
- Snacks & Food: Nut, granola, or jerky packaging fun window cutouts
- Tea and Coffee: Smooth stand-up pouches in scoop handles or tea cups designs
- Beauty & Supplements: luxury die-cut single serve powder pouches
- Pet Products: Bone or Paw print shaped bags containing treats
Green Alternatives For a Green Edge
The modern die cut Mylar bags may be produced using recyclable or biodegradable or compostable materials. You will have the visual advantage without having to sacrifice your values on saving the planet, a significant selling point in the current consumer market.
Final Thoughts
In the modern competitive world, die cut Mylar bags do not only protect your product, but they provide it with personality, visibility, and reason to be taken off the shelf. As a new company, or already established brand, spending on innovative packaging can mean the difference between being heard and/or getting left unnoticed.
FAQS
Which are the best die cut shapes that enhance shelf appeal?
Common die cut shapes are rounded-edge stand-up pouch, shaped to look like leaves or flames in cannabis applications, shaped to look like bones or paws in pet treats, shaped into a heart window (in snacks) and the outlines of the products into which the cut is made (e.g. shaped into bottles or tea bags). Both are supposed to be attention-getting and themed to improve their presence in particular retail sectors.
Are die cut windows an option without losing the product freshness or smell resistance?
Yes. windows are designed as die cut and they utilize high barrier and multi layered clear films that ensure the integrity of the bag. They enable someone to see the product yet provide moisturizing and smell-proof as it is mainly important in edibles, cannabis, or herbs.
What will a die cut handle do to my product on shelves?
Besides providing functionality by making it possible to carry it on the go where hands are occupied, a die cut handle also alters the top silhouette of the bag, which in this case stands out amidst the sea of standard rectangular packages. It is also an indicator of quality of products and convenience particularly in health, fitness and pet food businesses.
Is it possible to print on top of or on the side of a die cut window or logo?
Yes. It is possible to make an accurate printable text surrounding die cuts, and the print gets a smooth flow into the cut. You may also use foil stamping or spot UV around the window and give a form of emphasis making it a focal point which catches attention of the consumer.
Do die-cut Mylar bags cost more than regular pouches?
The cost of custom die cutting might be a little bit more, but the payback on shelf presence and branding may pay off the investment, particularly when Wholesale minimums are used.
Is it possible to order custom finishing on top of the die cut design?
Yes! We also provide spot UV, soft-touch UV and hot foil stamping though embossing and matte/gloss laminates to be coupled with die cutting.
